As you have already developed the strategy for you digital signage campaign and defined its goals, you need to find a digital signage content manager product that will help you reach those goals. Therefore, choosing the best digital signage software is crucial for the success of your campaign. Now, the functions of any digital signage software are generally the same: showing content (images, text, video, etc) across several types of display, managing the displays, monitoring results. There are many software solutions on the market, each emphasizing a different function by the use of different features. However, regardless of how you envision your campaign, there are certain features which are absolutely mandatory for top digital signage software.
You might think a user-friendly dashboard is not that important, but you will surely change your mind after spending hours and hours to figure out how your software works. The dashboard should be highly intuitive and it should not take you more than a few hours to familiarize yourself with it. Easy navigation, simple and efficient content control, and a modern feel – do not settle for less.
In this era, time is of the essence; every minute you can spare counts, so it surely pays investing in software that updates automatically. And while we are on the subject, be sure to ask your software provider how often they update. Frequent updates mean the developers are constantly working at improving your experience, so the more frequent they are, the better. Moreover, with a good digital signage content manager product from http://www.fourwindsinteractive.com, you should not worry about data security. Check with your provider and see what level of data protection and encryption they offer.
User control is important especially if you have a chain of locations. The feature allows for any type of control, whether it is a single display, a single location with several displays, or a chain of locations. Control at any scale software is an excellent solution if you want to expand in the future. It also gives you the possibility to add multiple accounts, so that each individual location can manage its own content. One last feature that makes the difference between a seamless experience and a flawed one is the service and support your provider is able to supply. Your digital signage content manager software should come with online resources and phone support, make sure of it.